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1/5

What we did

The brief was for a ready-mixed cocktail in a can. It required a focus on the ingredients, the number of servings, the convenience and the fun. The demographic was a sophisticated suburban US 35-45 woman.

 

So we went for a literal explosion.

The product becomes a party popper going off that showcases the high quality contents of the can in a glittering animated spectacle.

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