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Ruelle Butterfly
Ruelle Butterfly

Ruelle Butterfly
Ruelle Butterfly

Ruelle Butterfly
Ruelle Butterfly

Ruelle Butterfly
Ruelle Butterfly

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What we did

The song evoked reincarnation, so we began with metamorphosis.  Namely butterflies, but also tadpoles.  We designed a free flowing, single-take camera move through an abandoned house draped in greenery, chasing the artist as a butterfly creature as she breaks through the glass and returns to the place of her birth in a vivarium.

As with every concept we do, we planned the technical side in detail to ensure it was possible to achieve in the time frame.  The design was based on faded Edwardian paper art and the cut and paste collage of that era.  Green and gold light added to the look.